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Message last updated - Thursday 09th October 2025
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Message last updated - Thursday 09th October 2025
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What is Get River Positive?
Water is the most precious resource for life on the planet. That’s why we work every day to Love Every Drop. Including rivers.
Our rivers are the lifeblood of our communities and keeping them healthy means we’re protecting the environment. Allowing wildlife to flourish, and providing important opportunities for recreation and the wellbeing of our customers. We know that we need to do our part to safeguard and enhance water quality in our watercourses. We also need to give people the right information and be transparent about our role in keeping rivers clean.
We share the ambitions of our customers, and their expectation that our rivers should be beautiful places, rich in nature. That's why Anglian Water, and Severn Trent, has signed up to five key commitments which form the Get River Positive plan. We're absolutely committed to putting in the work on our end. Bringing the right people together, to get our rivers into shape.
The partnership has committed to:
Below are our Get River Positive commitments. Showcasing the tangible ways we’ll be playing our part to prevent harm to UK rivers and ensure they can thrive.
Our Get River Positive commitments are among many important drivers for our work on water resources and wastewater management. Our pledges will be fully reflected in critical plans and programmes. Including those for Water Resources Management, Drainage and Wastewater Management, Pollution Incident Reduction, and for the Water Industry National Environment Programme.
Get River Positive commitment | What we’re doing at Anglian Water |
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Ensure storm overflows and sewage treatment works do not harm rivers Based on Environment Agency measures (Reasons for Not Achieving Good Ecological Status), we'll aim to ensure our operations will not be the reason for unhealthy rivers by 2030. We'll reduce storm spills to an average of 20 per year by 2025. |
We'll eliminate all serious pollutions from our assets by 2025. Committing to reducing less serious pollutions by at least 45%. |
Create more opportunities for everyone to enjoy our region's rivers Within 10 years, 90 per cent of the population in our regional will live within an hour's distance of a bathing quality rivers. We've already identified over 20 potential inland bathing water locations across our region. We'll work with local river groups and communities to prioritise at least two for early implementation. We'll continue to promote the use of our existing inland bathing water at our Rutland Water reservoir. Looking for opportunities to further increase recreational access to our reservoir sites. |
We've already identified over 20 potential inland bathing water locations across our region. We'll work with local river groups and communities to prioritise at least two for early implementation. We'll continue to promote the use of our existing inland bathing water at our Rutland Water reservoir. Looking for opportunities to further increase recreational access to our reservoir sites. |
Support others to improve and care for rivers We'll collectively launch a new deal for farmers to incentivise regenerative farming practices (through partnership working). We'll work with farmers and landowners. Seeking to form a new strategic partnership with the agricultural sector. Working together to tackle river health, including point source and diffuse pollution and abstraction issues across Eastern England. We'll campaign for the removal of the automatic right to connect for new developments, i.e., building new homes. We'll champion the Bill to ban wet wipes that contain plastic and ask for a ban on all wet wipes that are not ‘Fine to Flush’. We'll continue to invest in landscape-scale initiatives in places such as Norfolk, our flagship chalk stream the Lark in Suffolk, and across the Fens seeking to improve the river environment. Whilst enabling the agri-food sector to flourish. We'll engage with river groups and local Rivers Trusts in our region to identify and seek to cost the actions required to eliminate all RNAGs. Working in partnership with farmers and landowners, highways authorities and others. We'll launch a fund for river groups and communities to support citizen science to enhance the monitoring of rivers in our region. We'll champion the development and promotion of a revised Catchment Declaration. Seeking to draw the broadest possible range of partners to the table for action.
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We'll work with farmers and landowners in the Anglian Water region. Seeking to form a new strategic partnership with the NFU and CLA. Working together to tackle river health, including point source and diffuse pollution and abstraction issues across Eastern England. We'll continue to invest in landscape-scale initiatives in places such as Norfolk, our flagship chalk stream The Lark in Suffolk, and across the Fens . Seeking to improve the river environment whilst enabling the agri-food sector to flourish. In 2022, we'll launch a fund for river groups and communities to support citizen science to enhance the monitoring of rivers in our region. By 2024, we'll engage with every river group and local Rivers Trust in our region to identify and seek to cost the actions required to eliminate all RNAGs. Working in partnership with farmers and landowners, highways authorities and others. We'll champion the development and promotion of a revised Catchment Declaration. Seeking to draw the broadest possible range of partners to the table for action. |
Enhance our rivers and create new habitats so wildlife can thrive We'll work with the EA, river groups and local Rivers Trusts to identify and prioritise the need for river flow improvements. Reduce abstraction where necessary and develop new resources where needed. To ensure sufficient flows to enable rivers to function in as near a natural state as possible. We'll work in partnership with others to ensure the successful re-introduction of iconic fish species and beavers into the landscape of Eastern England. Working with Water Resources East, we'll use tools such as Systematic Conservation Planning to support ours and others’ decision-making around investment in natural capital interventions. We'll engage with local communities and river groups to understand issues which matter most to them in local catchments. Working with them to develop action plans and investment proposals. We'll play our part in reaching the water industry’s commitment to plant 11 million trees by 2030.
|
We'll work in partnership with others to ensure the successful re-introduction of iconic species such as salmon, the burbot and beavers into the landscape of Eastern England. Working with Water Resources East, we'll use tools such as Systematic Conservation Planning to support ours and others’ decision-making around investment in natural capital interventions. Throughout 2022, we'll engage with local communities and river groups to understand issues which matter most to them in local catchments. Working work with them to develop action plans and investment proposals. We'll play our part in reaching the water industry’s commitment to plant 11 million trees by 2030. |
Be open and transparent about our performance and our plans Work with NGOs to ensure we provide easily accessible water quality information via our website. We'll share our proposals for the Water Industry National Environment Programme (WINEP) with river groups and local Rivers Trusts in our region. Looking to develop partnerships and funding opportunities within and also beyond this programme. In 2022 we'll convene an expert panel. Including key academics and thought-leaders, to oversee our river health strategy. Providing scrutiny and challenge of our work, and identifying research opportunities for further improvement. |
By April 2023, we'll share our proposals for the Water Industry National Environment Programme (WINEP) with every river group and local Rivers Trust in the Anglian region. Looking to develop partnerships and funding opportunities within and also beyond this programme. In 2022 we'll convene an expert panel. Including key academics and thought-leaders, to oversee our river health strategy. Providing scrutiny and challenge of our work, and identifying research opportunities for further improvement. We'll continue to ensure that executive and senior management remuneration is linked to environmental outcomes. |
Ensure storm overflows and sewage treatment works do not harm rivers
Based on Environment Agency measures (Reasons for Not Achieving Good Ecological Status), we'll aim to ensure our operations will not be the reason for unhealthy rivers by 2030.
We'll reduce storm spills to an average of 20 per year by 2025.
We'll eliminate all serious pollutions from our assets by 2025. Committing to reducing less serious pollutions by at least 45%.
Create more opportunities for everyone to enjoy our region's rivers
Within 10 years, 90 per cent of the population in our regional will live within an hour's distance of a bathing quality rivers.
We've already identified over 20 potential inland bathing water locations across our region. We'll work with local river groups and communities to prioritise at least two for early implementation.
We'll continue to promote the use of our existing inland bathing water at our Rutland Water reservoir. Looking for opportunities to further increase recreational access to our reservoir sites.
We've already identified over 20 potential inland bathing water locations across our region. We'll work with local river groups and communities to prioritise at least two for early implementation.
We'll continue to promote the use of our existing inland bathing water at our Rutland Water reservoir. Looking for opportunities to further increase recreational access to our reservoir sites.
Support others to improve and care for rivers
We'll collectively launch a new deal for farmers to incentivise regenerative farming practices (through partnership working).
We'll work with farmers and landowners. Seeking to form a new strategic partnership with the agricultural sector. Working together to tackle river health, including point source and diffuse pollution and abstraction issues across Eastern England.
We'll campaign for the removal of the automatic right to connect for new developments, i.e., building new homes.
We'll champion the Bill to ban wet wipes that contain plastic and ask for a ban on all wet wipes that are not ‘Fine to Flush’.
We'll continue to invest in landscape-scale initiatives in places such as Norfolk, our flagship chalk stream the Lark in Suffolk, and across the Fens seeking to improve the river environment. Whilst enabling the agri-food sector to flourish.
We'll engage with river groups and local Rivers Trusts in our region to identify and seek to cost the actions required to eliminate all RNAGs. Working in partnership with farmers and landowners, highways authorities and others.
We'll launch a fund for river groups and communities to support citizen science to enhance the monitoring of rivers in our region.
We'll champion the development and promotion of a revised Catchment Declaration. Seeking to draw the broadest possible range of partners to the table for action.
We'll work with farmers and landowners in the Anglian Water region. Seeking to form a new strategic partnership with the NFU and CLA. Working together to tackle river health, including point source and diffuse pollution and abstraction issues across Eastern England.
We'll continue to invest in landscape-scale initiatives in places such as Norfolk, our flagship chalk stream The Lark in Suffolk, and across the Fens . Seeking to improve the river environment whilst enabling the agri-food sector to flourish.
In 2022, we'll launch a fund for river groups and communities to support citizen science to enhance the monitoring of rivers in our region.
By 2024, we'll engage with every river group and local Rivers Trust in our region to identify and seek to cost the actions required to eliminate all RNAGs. Working in partnership with farmers and landowners, highways authorities and others.
We'll champion the development and promotion of a revised Catchment Declaration. Seeking to draw the broadest possible range of partners to the table for action.
Enhance our rivers and create new habitats so wildlife can thrive
We'll work with the EA, river groups and local Rivers Trusts to identify and prioritise the need for river flow improvements. Reduce abstraction where necessary and develop new resources where needed. To ensure sufficient flows to enable rivers to function in as near a natural state as possible.
We'll work in partnership with others to ensure the successful re-introduction of iconic fish species and beavers into the landscape of Eastern England.
Working with Water Resources East, we'll use tools such as Systematic Conservation Planning to support ours and others’ decision-making around investment in natural capital interventions.
We'll engage with local communities and river groups to understand issues which matter most to them in local catchments. Working with them to develop action plans and investment proposals.
We'll play our part in reaching the water industry’s commitment to plant 11 million trees by 2030.
We'll work in partnership with others to ensure the successful re-introduction of iconic species such as salmon, the burbot and beavers into the landscape of Eastern England.
Working with Water Resources East, we'll use tools such as Systematic Conservation Planning to support ours and others’ decision-making around investment in natural capital interventions.
Throughout 2022, we'll engage with local communities and river groups to understand issues which matter most to them in local catchments. Working work with them to develop action plans and investment proposals.
We'll play our part in reaching the water industry’s commitment to plant 11 million trees by 2030.
Be open and transparent about our performance and our plans
Work with NGOs to ensure we provide easily accessible water quality information via our website.
We'll share our proposals for the Water Industry National Environment Programme (WINEP) with river groups and local Rivers Trusts in our region. Looking to develop partnerships and funding opportunities within and also beyond this programme.
In 2022 we'll convene an expert panel. Including key academics and thought-leaders, to oversee our river health strategy. Providing scrutiny and challenge of our work, and identifying research opportunities for further improvement.
By April 2023, we'll share our proposals for the Water Industry National Environment Programme (WINEP) with every river group and local Rivers Trust in the Anglian region. Looking to develop partnerships and funding opportunities within and also beyond this programme.
In 2022 we'll convene an expert panel. Including key academics and thought-leaders, to oversee our river health strategy. Providing scrutiny and challenge of our work, and identifying research opportunities for further improvement.
We'll continue to ensure that executive and senior management remuneration is linked to environmental outcomes.
Find out more about how we’re committed to achieving a sustainable future for water in our region.
Taking action on the environment
River water quality is a complex issue. One that’s not solely in the gift of water companies to rectify. Other significant drivers impact water quality and that's why it's a problem which calls for a joined-up approach.
Because of this, we're actively working and collaborating with different sectors to create effective and workable plans for rivers, as set out in Water UK's 21st Century rivers report. Improving the quality of our rivers is something we'll maintain our laser like focus on for the rest of this AMP and beyond. We'll continue doing it in an open, transparent and collaborative way.
Put simply, it's the right thing to do. Our purpose demands it, our customers want it, and our people and shareholders are wholeheartedly committed to it.
Read our Ofwat ‘Taking action on the environment’ pack to find out more.
How we're taking action on the environment