As a region with a long coastline, we take pride in having some of the country’s top-rated beaches and swimming spots here in the East of England – particularly this year, which has seen the best ever results. We know that our coast is hugely important to our customers, as well as being a vital part of our tourism economy. That’s why we’re really proud that 100 per cent of designated bathing waters in Lincolnshire, Suffolk, Essex and North Norfolk are rated as ‘Good’ or ‘Excellent’. But we’re still striving for even better. There are lots of factors that can impact bathing water quality – not just our operations, but also agriculture, other industries, and local wildlife too. But we know we have an important role to play in supporting tourism and enjoyment of our region’s coastline, and we’re committed to working with other agencies to continue to improve our region’s bathing spots. That’s why we’ve already kicked off a £31.3 million investment programme to protect and improve our region’s bathing waters between now and the end of the decade.
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